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Brandbook

This page contains our brand guide and all the necessary details for the overall visual communication.

Primary and alternate version

Whenever possible, use the primary version of our logo. In the full-colour version, always keep the grey element. Use the overall white version when placing the logo on dark backgrounds. The alternate, vertical lock-up puts emphasis on the logomark.

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HARDWARIO primary horizontal logo HARDWARIO primary vertical logo
HARDWARIO white horizontal logo HARDWARIO white vertical logo

Black and white

Sometimes, brand identity is placed on undefined light or dark backgrounds, where the use of full-colour logo isn’t possible. In such situations, use the monochrome versions of our logo.

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HARDWARIO monochrome horizontal logo HARDWARIO monochrome vertical logo
HARDWARIO white horizontal logo HARDWARIO white vertical logo

Recommended clear space

Keep the logo separated from any other visual elements by a distance of at least the width of the logomark.

Primary Color Palette

These are our primary colours. The main colour for communication is bright blue. Never use pure black for the text. Instead, substitute it with the darkest shade of the palette or grey.

HEX
#6b6a6a
#009cfa
#016ad4
#06367a
#e30427
#252532
RGB
107, 106, 106
0, 156, 250
1, 106, 212
6, 54, 122
227, 4, 39
37, 37, 50
CMYK
45, 0, 91, 11
100, 38, 0, 2
100, 50, 0, 17
95, 56, 0, 52
0, 98, 83, 11
26, 26, 0, 80

Practices to be avoided

Do not change the logo opacityDo not add outlines to the logoDo not alter the brand colorsDo not distort or stretch the logoDo not modify the logotype fontDo not use incorrect color combinations

Primary font

Inter is our primary font. It is an evolution of Roboto, font previously used by HARDWARIO. You may easily download it from Google Fonts. Moreover, you may use all its styles but never use more than three styles in a given context. It is suggested that you mostly choose between BOLD / SEMIBOLD / MEDIUM / REGULAR.

Download from Google Fonts

Inter

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890.,!?&()*"'%@

HARDWARIO logo

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HARDWARIO logo white

This is
a headline.

And this is a subhead.

And here is some body copy. Modi qui dero offici- et quati te moluptatem volorrorum reritatio et que non cor. Ibus utatemporum Aximinctecto quiscie nimodio rrorisciam, sitati am, officienis re volluptae dunt, istempelis ne vellitius volorep.

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